‘Yellowstone’ Has Impacted the Design World in the Most Dramatic Way

Yellowstone is coming to an end after five seasons, but make no mistake: The show’s impact, particularly on interior design, has staying power. Over the years, we’ve seen a surge in ranch-inspired products—from fabrics to furnishings—that nod to luxe life on the range. And we’ve lusted over sprawling yet cozy ranches, rustic retreats, and even party barns. It’s become abundantly clear that Old-West style is no longer reserved for cowboys; We’ve dubbed the style “Rich Ranch,” and it’s not going anywhere anytime soon.

The look is less “Howdy, Pardner,” and more, “Howdy, (Top Law Firm) Partner.” Designer Kylee Shintaffer, who executes the Rich Ranch aesthetic well, explains: “lt’s luxe, rustic materials used in a sparing way, paired with furnishings that are a blend of old and new. It’s a delicate balance of mixing the rustic with the refined.” Effectively finding the right blend requires “taking cues from the architecture [to] help inform those decisions and how far you push the mix.”

While Yellowstone is a longtime propeller of this trend, it’s not the only reason homeowners are embracing it. “I think there are more clients looking to find places to escape to and connect with nature while also having an elevated sense of comfort to retreat to at the end of the day,” says Shintaffer.

So if you’re ready to immerse yourself in Rich Ranch style, whether to fill the Yellowstone void or take advantage of natural surroundings, here are four elements you can incorporate into your home.

Additional copy by Kelly Allen.

Reclaimed Wood and Timeworn Stone With Modern Accents

Eric Piasecki

A kitchen designed by Kylee Shintaffer

Out West, natural materials like wood and stone reign supreme. But for the Rich Ranch look, you’ll want to make sure those materials are mixed with contemporary ones.

“Often, we use a blend of authentically rustic materials such as reclaimed wood and antique stone paired with more contemporary elements of steel and glass,” says Shintaffer. “It’s a beautiful way to modernize a rustic aesthetic.” One thing to keep in mind: if you’d like to keep your metal looking modern, make sure it’s smooth, not hammered!

Luxe, Natural Fabrics

Eric Piasecki

An office designed by Kylee Shintaffer

As for textiles, you’ll want a combo here, too. Shintaffer gravitates toward natural fabrics of wool, cashmere, and linen, which can be selected in neutral shades for a more modern look. Pair those with other luxe fabrics—faux furs and jewel-tone velvet, for instance—to infuse a cozy sumptuousness into a room.

Old-School Wall Finishes

Tria Giovan

A living room designed by Suzanne Kasler

Nod to “ye olde days” with classic wall finishes like plaster and lime paint, two of Shintaffer’s picks, which can add subtle texture to a space. The handmade quality is something you’d find on a traditional ranch, but when it’s paired with more modern furniture and decor, you’re entering Rich Ranch territory.

Vintage and Contemporary Furnishings

Vintage pieces always add character to a space, but Shintaffer suggests incorporating clean-lined contemporary pieces to find that perfect balance of old and new. That way, you can ride off into the sunset knowing your home will feel timeless rather than dated.