The Best Throw Pillows with Personality (2025)

Personally, we think any naked sofa or armchair is a prime opportunity for layering in more character. Think of the best throw pillows as icing for any drab interior design situation—all of the tough work of shopping for the big investments (couches, coffee tables, media consoles, area rugs) is behind you and now you get to have some real fun.

From square pillows to round designs, textural spheres, down pillows, and even classic square or rectangle silhouettes (that are anything but square, design-wise), the world is your oyster. Whether you’re going monochrome or mixing and matching, there’s no shortage of retailers with best-selling designs that will lend your space the extra oomph it needs to really shine.

Ahead, we’ve rounded up several of our favorite places to shop for throw pillows, whether you’re shopping on a tight budget or guided by a no-holds-barred attitude. There are comfy memory foam picks, sustainably made surfaces, and even luxe fabrics like chenille and jacquard for the absolute pillow aesthetes. Some of these are even large enough to use as floor pillows if you mostly need support for your bottom.

Our Top Picks for the Best Throw Pillows

The Citizenry is another one of our go-to sources to find the very best throw pillows. They have a timeless collection of gorgeous pillows, each of which is available in multiple sizes and colorways. From suede lumbar pillows to alpaca wool picks, there’s a good chance you’ll find the pillow of your dreams in their boho lineup. We’re big fans of their pillow pairings section, which takes the guesswork out of layering different patterns and hues together. They also have a great selection of neutral throw blankets to mix and match beautifully with the pillows.

Known for their beachy, laid-back California style, Serena & Lily offers a seemingly endless array of pillow covers in their distinctive coastal aesthetic. Shoppers who know what they’re looking for can sort by color, size, price, and indoor or outdoor use to efficiently find the perfect accents for their home.

You don’t head to the Schoolhouse site to be overwhelmed with options—the throw pillows are highly curated and each one will bring in some major compliments from houseguests. The brand hits a really sweet spot with its selection: farmhouse-adjacent, rustic charm, slightly midcentury, a little utilitarian. Most of the designs dance between styles in a pretty delightful way (especially if you’re on a budget and want something you’ll keep for a long time).

A destination for designer goods, Moda Operandi specializes in carefully curated, one-of-a-kind homewares. Their throw pillow selection, while limited, is no exception with options from the likes of St. Frank, Ralph Lauren, Jenni Kayne, and Anut Cairo that speak to a number of design styles. Pick up an alpaca basketweave throw pillow for a California neutral feel, or one of Christina Lundsteen’s more mod patterns if you’re feeling eclectic.

For a more Scandinavian, modern aesthetic, look to Lumens for geometric and textured throw pillows. Featuring brands from around the world like ferm LIVING, Gan Rugs, and Four Hands, Lumens is a one-stop destination for no-fuss, high-quality designs.

Green Row is for the maximalist looking to layer amongst their already patterned-packed interiors. Cotswolds-inspired plaids and bohemian florals mix with textured embroidery and tufting to create statement throw pillows. Think of this retailer’s selection as for the estate sale enthusiast who hates waiting in line.

While Bloomingdale’s is more well-known as a fashion destination, they also happen to have a well-stocked home department. Their throw pillows in particular, span high-end options from Burberry and Ralph Lauren to designer-beloved staples like Sferra and Yves Delorme. The selection leans more traditional and sophisticated, with more solid and textured options than playful prints or patterns.

All of Salam Hello’s one-of-a-kind offerings are handwoven using traditional Moroccan techniques. For an artisanal, heirloom-worthy throw pillow, look no further than the vibrant selection found here. Dyed with ingredients like pomegranate skin and saffron to develop the rich colorways and woven with fabrics like wool and upcycled textiles, this is the place to come if you want to find something you might pick up at a global flea market, minus the plane ticket.

Known for her elevated, Californian take on the farmhouse aesthetic, Heather Taylor Home offers her signature gingham you know and love in throw pillow form as well. The Soho print is an inspired, tonal take on heritage plaids, but there are still plenty of cottagecore-worthy ruffles to be had if you’re feeling particularly whimsical.

Boasting designer collaborations with the likes of Aerin, Morris & Co., and Josh Young, Williams Sonoma’s home department is an unexpected place to find sophisticated and well-priced throw pillows at the same place you stock up on peppermint bark and kitchenware. Look here for options from typically trade-only fabric houses like Sanderson and Scalamandre.

The ever-changing stock at Crate & Barrel (with new designer collaborations dropping all the time) makes it a great place to sprint to for inspiration. The move here is to act quickly before that pillow you’ve been eyeing sells out, and luckily, the prices don’t fall into “investment” territory often. Not only are there ample options for your living room, but the outdoor pillow options are the real gems here. Patterns run the gamut from cabana-inspired stripes and floral motifs to ultrasoft shearling and rich velvet.

Always reliable for a little something special in any furniture or decorative accent category (macramé, tie-dye, tufted—you name it), Anthropologie offers a wide variety of pillow colors, shapes, sizes, fabrics, and textures.

Pottery Barn has hundreds of throw pillows. You’ll find classic hues, high-quality fabrics, and neutral patterns among their 400+ selection. In addition to everyday best sellers, they also have a solid selection of seasonal pillows—all of which are tasteful and never tacky.

If there’s anything we can count on, it’s the selection at West Elm. Given their wide variety of throw pillow sets, covers, and inserts, chances are you’ll find everything you need right here. In the mix, you’ll find a fair amount of modern shapes, fetching colorways, and designer collabs, like the colorful print by Leah Singh below.

It should come as no surprise that Etsy—a beacon for home decor obsessives—platforms a global network of makers and artisans. So if you’re having trouble sourcing the exact colorway or print you want at a big box store, there’s a good chance you’ll be able to unearth a rare fabric here (like the Kelly Wearstler serai print below) or, even better, order something completely bespoke to your tastes and sizing preferences. Whether you’re looking for a minimalist linen pillow, velvet shams in a wide range of different colors, or wildly patterned cushion covers, there is at least one seller on Etsy ready to meet you in the middle.

Wayfair has throw pillows—and, seemingly, every other home decor object you can think of—in any shape, size, color, and style you might desire. You can even surface designer collabs on the site, like the fetching options below from fashion designer Jason Wu and LA-based interior designer Amber Lewis.

Fans of rich textures and ’70s design will be perfectly in their element scrolling through the collection at Soho Home. Details like eyelash fringing, subtle embroidery, and embossed velvet designs are an easy way to dress up a mundane sectional or lackluster white couch. Compared to other shops serving up heirloom-worthy pillows, there’s a lot to choose from here, though prices skew slightly higher—starting at $200

Net-a-Porter’s selection of carefully curated designer accessories speaks to shoppers with distinguished taste who want their home decor made by some of the same names they buy their garments from (including Loewe, Brunello Cucinelli, and Ralph Lauren). If walking into a friend’s house and seeing the very same cushion you have in your own space will keep you up at night, start here.

Nordstrom’s home decor section is punctuated with classic pieces in solid colors and under-the-radar artisans like Mungo. Elegant home staples mingle with funky finds that let you take a walk on the wild side, though be aware that stock for some of these pieces isn’t the largest. So if you take a hankering to anything, don’t hesitate to pop it in your digital shopping cart.

How much do we love Lulu & Georgia’s throw pillows? Let us count the ways (or rather show you a couple of our favorites). Several shams were designed by AD100 designers like Sarah Sherman Samuel and fabric savants like Scalamandre, which makes picking out just one or two among the robust selection of textures, shapes, and materials a lofty task. For farmhouse flair, look to the retailer’s range of sweet, embroidered florals and wallpaper-esque prints. And if you’re opting for thoroughly modern silhouettes, Samuel makes a couple fun shapes, from the clover seen here to orbs and discs in sumptuous boucle and velvet fabrics.

Oprah- and AD-approved retailer Cozy Earth has a small, curated selection of pillows, but we think they’re still worth a mention for their texture and soft hand-feel (especially since the brand’s bedding are so beloved by our editors). Choose from a buttoned-up pinstripe look that means business, or a plush faux fur bubble pillow that pays homage to the matching throw blanket. Just imagine how heavenly it’ll feel to cuddle up with one of these on your next movie marathon.

You might know Article as a solid brand to source your next sectional sofa, but the retailer also has a nice selection of both indoor and outdoor pillows that’ll pair quite nicely. From furry rounded designs to woven covers, there’s much to consider. We’re particularly fond of the indoor and outdoor compatible Iver pillow that can handle the rain and the knitted Criss pillow that’ll add a layer of texture to your bed spread or couch.

Our love for Quince is well-documented, and the brand has a surprisingly robust throw pillow selection that ranges from cozy cashmere to airy linen fabric and even meanders into wildcard textiles like alpaca and suede. For a subdued coastal vibe, we like this chunky wool cover from the brand (Quince’s pillow inserts are sold separately FYI). Alternatively, a suede pillow cover like the one you see here easily blends into earthy colored upholstery (take a cue from Devin Booker’s home, where textured pillows in monochrome hues match his custom sectional).

Design Within Reach is our go-to spot for iconic furniture, but there’s also a solid variety of home decor—and throw pillows. From super bold knotted designs in bright colors and neutral bouclé pillows to patterned lumbar pillows, there are plenty of options to brighten up a corner of your space. If you’re looking for more than one pillow, this is a good site for having some fun: mix and match shapes to level up your decor situation.

CB2 is one of our go-tos for all things home decor and furniture—and the pillow section is a sleeper hit. From furry shapes and textured patterns to striped pillows and boucle beauties, this is the place to be if you aren’t quite sure what you want (sometimes scrolling through all of the options can help inspire a moment of interior genius, after all). Our favorite part about the CB2 throw pillow section are the shapes though: tubular lumbar designs, spheres, basket-woven cushions, and so much more. It really pushes our definition of what a throw pillow can be.

Amazon is brimming with all kinds of home decor finds, including throw pillows and pillow covers when you need to refresh an old pillow that doesn’t fit into your color scheme anymore. Give yours a new life with some scalloped shams or an abstract print.

For all things cottagecore and rustic, look to McGee & Co.’s wide collection of plaids, embroidered pieces, plus textured velvets and patterns. You’ll find pieces with fun details like ruffles and fringe, plus some rare collabs like the one with Loeffler Randall seen below.

It may not be obvious from the name, but Food52 long ago branched out of the kitchen and into the home decor realm. While the pillow selection does feature more bed shams than decorative touches, you can still find some great designs made of quality materials. The vibe skews modern with touches of warm sun-inspired colors and a few floral patterns.

Brothers Byron and Dexter Peart launched Goodee around the idea of conscious consumerism. As a Certified B Corporation, the brand is committed to products that are sustainably made, engage in the circular economy, and are ethically produced. Its in-house line of throw pillows exemplifies that ethos. The pillows are made of fabrics from Burkina Faso and Mali, are sewn in fair-trade collectives in Kenya, and are made in partnership with the Ethical Fashion Initiative, a project from the U.N. and WTO. The pillow fill is GOTS-certified organic cotton and muslin from CeCe’s Wool, a nonprofit that provides employment and services for people with developmental disabilities. And, with their rich color scheme and intentional design, these pillows are also gorgeous to look at.

Another mega-retailer that merchandises sustainable options at a very low price point is H&M Home. This 100% organic cotton cover is a step up from a neutral, and its classic colors and design can be used to stand out on your sectional or blend in with a few mix-and-match options.

Where To Buy Throw Pillow Inserts

When shopping for throw pillows, pay close attention to whether or not you’re purchasing a pillow and cover as a set or just a standalone sham. In cases of the latter, many of the brands we highlighted, like West Elm, Pottery Barn, and Crate & Barrel, sell matching pillow inserts that are guaranteed to be a fit. Bulk deals on pillow multi-packs can also be sourced from retailers like Amazon and Wayfair, where you’ll find no shortage of both down and down-alternative options in just about any dimension you could need. (You’ll just want to be extra thorough about the measurements you’re buying for.)

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