People Awards 2024 winners revealed | Article

Now in its third year, the CDN People Awards has become a firm fixture of the automotive design calendar. The winners were revealed on stage tonight at another blockbuster evening in London, with the selections made by a panel of industry judges across 18 categories. 

In addition, the winning concept and production cars from the 11th edition of the Car Design Review book were revealed, as well as a heartfelt speech from the recipient of the book’s lifetime acheivement award. A special award, the Peter Horbury Fellowship, also returned in tribute to the great man himself, while a sketch battle supported by Hyundai kicked things off. 

As with past editions, People Awards judges are strictly forbidden to vote for themselves, their team or indeed anyone from another brand within their group; final votes are entirely unbiased and given on merit alone.

Without further ado, read on to see who took home the trophies.  

Best Digital Modelling Team – sponsored by Linkage Design 

• Bentley Motors Digital Team 

• Nio Munich Digital Modelling Team 

• Hyundai Design Digital Solution Team 

• Italdesign Digital Modelling Team 

• Rivian Digital Modelling Team 

WINNER: Nio Munich Digital Modelling Team 

Best Clay Modelling Team – sponsored by Kolb Design Technology 

• Hyundai Design Model Solution Team 

• Nissan Design Europe Clay Modelling Team 

• Mahindra Global Design Clay Team 

• Bentley Motors Clay Modelling Team 

• Daniel Becher – FAW 

WINNER: Nissan Design Europe Clay Modelling Team

Best CMF Team – sponsored by UE Studios 

WINNER: BMW Colour and Trim team

Best UX Design Team – sponsored by Contechs Consulting 

• Harman Automotive Design Team 

• Hyundai Global Interior Design Team 

• Changan Global Design Center UX Design Team 

• Verne UX/UI Team 

• Polestar UX Team 

WINNER: Polestar UX team

Best Lighting Design Team – sponsored by Swarovski Mobility 

• Zeekr Design Technology & Innovation Team 

• Verne Design Team 

• Mercedes-Benz Exterior Detail Design & Light Engineering Teams 

• Audi Light Design Team 

• Hyundai Lighting Design Team 

WINNER: Zeekr Design Technology & Innovation Team 

Best Studio Engineering Team – sponsored by Volvo Cars 

• Rivian Exterior Studio Engineering Team 

• Hyundai Design Studio Engineering Team 

• Aston Martin Design Studio Engineering Team 

• Verne Studio Engineering Team 

• Changan Global Studio Engineering Team 

WINNER: Rivian Studio Engineering Team

Best Interior Design Team – sponsored by Ultrafabrics 

• BMW Interior Design Team 

• Volvo Cars Interior Design Team 

• Zeekr Mix Interior Design Team 

• Lucid Interior Design Team 

• Rivian Interior Design Team 

WINNER: Zeekr Mix Interior Design Team

Best Exterior Design Team – sponsored by Autodesk 

• Rivian Exterior Design Team 

• BMW ED-B-1 Exterior Design Team 

• Lucid Exterior Design Team 

• Kia Next Design Exterior Teams 

• Zeekr Exterior Design Team 

WINNER: Kia Next Design Exterior Teams

Most Sustainable Brand Team – sponsored by Bridge of Weir  

WINNER: Rivian Design CMF Team

Best Supplier Award  

• Kolb Design Technology  

• Harman Automotive 

• Envisage Group  

• Ultrafabrics Automotive Team 

• Marelli Automotive Lighting Innovation Team 

WINNER: Harman Automotive 

Challenging the Industry – sponsored by Bentley 

• Hyundai Commercial Advanced Team 

• Kia Future Design Group 

• Audi AI Design Team, FelGAN 

• Czinger Design Team 

• Tesla Design Team 

WINNER: Tesla Design Team

Beyond Automotive Design – sponsored by Afry Experience Studio 

• Ionity HPC Charging Design Programme – BMW Group Designworks  

• Motocompacto – Honda R&D Americas & Honda Development & Manufacturing America 

• Made to Last – Mahindra Global Design Team 

• Bentley Beyond Design Team 

• Tesla Product Design Team 

WINNER: Moto compacto team – Honda America 

Design Educator of the Year – sponsored by Mahindra Design 

• Keun Lee, Hongik University, South Korea  

• Richard Gilmartin, Staffordshire University, UK 

• Nick Hull, Coventry University, UK 

WINNER: Keun Lee, Hongik University, South Korea 

Most Supportive Design Leader – sponsored by Konzepthaus Consulting 

• Verne Design Leaders 

• Philipp Siebourg, Harman Automotive 

• Ian Callum, Callum  

• Dalim Seo, Hyundai Motor Europe Technical Center 

• Lesley Busby, Nissan Design Europe 

WINNER: Ian Callum, Callum  

AI Explorer Award – sponsored by Los Angeles Auto Show, Automobility LA 

• Harry Franklin – Loughborough University 

• Interactive Cabin Design team – Xi’an Jiaotong University  

• Kasturi Kailas Katale – National Institute of Design, Ahmedabad 

• Shima Solati and Jason Song – General Motors & College for Creative Studies 

• Markus Leszczyk – Umeå Institute of Design 

WINNER: Markus Leszczyk – Umeå Institute of Design 

Undiscovered Talent – sponsored by Zeekr Design 

• Harry Franklin, Loughborough University 

• Nicolà Borrer, Royal College of Art 

• Shima Solati and Jason Song, College for Creative Studies 

• Alisson Liu, China Academy of Art 

• Alban Lerailler & Alexandre Bernini, ISD RUBIKA 

WINNER: Alisson Liu, China Academy of Art 

Peter Horbury Fellowship Award – sponsored by Bridge of Weir  

WINNER: Edward Johnson – Royal College of Art